October 9, 2020
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Advertising is the Dirty Profession, famous for snake oil salesmen and shysters, shilling things that nobody needs, creating this bankrupt consumerist culture. But what if I told you that you were unknowingly in advertising too? My own journey from human evolution and ecology into marketing has taught me that we are all in advertising—and that’s actually a good thing.

Ethan Decker is an ecologist who took a left turn and ended up in advertising. He’s now VP of Insight & Strategy at The Integer Group, one of the largest retail, promotion & shopper marketing agencies in the world. He is a marketer, a researcher, a scientist, a manager, an editor, a storyteller, a performer, and an ecologist. He’s done ethnographies in Tokyo and statistics in Matlab. He’s helped sell cereal and women’s clothes. He’s created Olympic advertising campaigns and new product lines. He’s worked with some of the biggest marketers in the world (including P&G, Kellogg, and PepsiCo).
Ethan has a BA in sociology and a PhD in urban ecology and human evolution, and he studied complex systems theory at the Santa Fe Institute. He’s been published in PloS ONE, Ann Rev Energy & Environment and other places. He’s competed in the Swing Dance US Open and the UPA Ultimate Frisbee Championships. And he’s got quite the collection of graphic novels.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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22 COMMENTS

  1. August Irwin Posted on May 16, 2020 at 4:17 am

    Bad video, Now my schoolwork

    Reply
  2. Blaine Tanner Posted on May 16, 2020 at 4:17 am

    That’s actually really interesting

    Reply
  3. Lucas Kronzell Posted on May 16, 2020 at 4:17 am

    :(((((((((((((((((((((((((((((((((((((

    Reply
  4. SSigmAA Posted on May 16, 2020 at 4:17 am

    i hate school, it took me here to answer 50 questions

    Reply
  5. amita kar Posted on May 16, 2020 at 4:17 am

    Advertising is a tool, it all depends on who is the user, like all other tools, like a knife or nuclear bomb, but in this time most of the advertisement are profit driven….not really to help decision making

    Reply
  6. Erushmie Karunaratne Posted on May 16, 2020 at 4:17 am

    Enjoyed this

    Reply
  7. Nathan Allebach Posted on May 16, 2020 at 4:17 am

    i hate when snake oil salesmen like this try to falsely equivocate occurrences in nature to advertising. nature has 1 goal: reproduce/survive. advertising is an inherently human thing built on profit and designed to misinform consumers within the system of consumer capitalism

    Reply
  8. Laura Farías Posted on May 16, 2020 at 4:17 am

    Que ida de olla

    Reply
  9. G G Posted on May 16, 2020 at 4:17 am

    Well, he tried to advertise advertising…
    through bandwagon effect, catchy slogans, humor etc…

    Reply
  10. William F. Buckley Jr Posted on May 16, 2020 at 4:17 am

    And 32 year old men still wear their college clothes.

    Reply
  11. Aspriha Shrivastava Posted on May 16, 2020 at 4:17 am

    Yeah!!! Actually telling us the true nature of advertisements. Really impressive. We are not superficial creatures but we are symbolic…

    Reply
  12. João Marone Posted on May 16, 2020 at 4:17 am

    If you have an ethical stance, always seek the truth inherent in each product and tell this truth, advertising will not be harmful. It will helpfull.

    Reply
  13. Justin Rodriguez Posted on May 16, 2020 at 4:17 am

    Ethan makes marketing sound fun innovative and gives you a different perspective. He gives great examples and visuals that allow us to comprehend marketing at its roots. Using real life examples like spiders and even flowers. Using the rattle snake example was creative.

    Reply
  14. p0utinel0ve Posted on May 16, 2020 at 4:17 am

    argument that there is unethical advertising vs. necessary advertising doesn't make sense. must absolve advertising of ethics to get closer to that which we can't grasp. students interested in these topics should look into rhetorical theory

    Reply
  15. pbasswil Posted on May 16, 2020 at 4:17 am

    He's an impressive talker, and confident, and funny. But rattle snakes and peacocks advertise themselves, cuz they need to survive. No matter how natural self-promotion is, his industry is complicit with a consumer culture that is massively outa whack with the ecology that he came from.

    Reply
  16. Ruben Tammaro Posted on May 16, 2020 at 4:17 am

    Yeah but the animal's goal is to survive, not to sell you stuff

    Reply
  17. Killa Posted on May 16, 2020 at 4:17 am

    "We're All in Marketing." – Not me. I use Adblocker.

    Reply
  18. Jim Whitman Posted on May 16, 2020 at 4:17 am

    Excellent; useful for psychology, marketing, business admin classes. Thank you.

    Reply
  19. Jagrati Bansal Posted on May 16, 2020 at 4:17 am

    Looks like Hank Green, talks like Hank Green. Nice talk too.

    Reply
  20. John Roseboro Posted on May 16, 2020 at 4:17 am

    symbolic…….. and superficial.

    Reply
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